Frequently Asked Questions (FAQ)
about The Rainbow Gallery.
There are 4 galleries: A, B, C for wall hung art and D + E for
sculptures, formed art or smaller paintings. See photos
How much does it cost to display my art?
Gallery A (visible from the street, too): $400 per month;
Gallery B (next to Gallery A): $375 per month
Gallery C (opposite Gallery B): $375 per month
Gallery D +E (includes two showcases in concourse between
galleries B and C): $350 per month
Display. A 50% deposit must be paid at the time of booking and is
non-refundable in the event of cancellation. Ask about discounts if
booking for more than one month in a row.
How much commission do I have to pay?
Nothing. None. Zero. Zilch. Nada. We do NOT charge any commissions.
What do I get in return?
* Assistance and advice, if required, with hanging,
arranging and removing your art;
* Exposure of your art and your contact information (both near
your art and by having your business cards left at the cashier) to
thousands of people for one month at a time;
* AFAC prepares and sends out on your behalf a detailed Press
Release to notify over 100 online display listings and over 150 art
reporters and journalists to notify them that your art is on show at
the Rainbow display;
* Artist is Listed on the current exhibitions page of the AFAC web
site - www.artforallcanada.org for the month(s) on display;
* Artist name is listed for one year on AFAC web site with a link
to your web site; (we request that you link to our web site, too).
* NEW!! Artists are filmed and featured together in a
short, informal video which is uploaded to AFAC's YouTube Channel
- www.youtube.com/user/artforallcanada - to
introduce themselves and their work to these audiences; a great
marketing promotion tool. Note: If you are interested in having a
PERSONAL artist video (3+ minutes long) made, contact
firstname.lastname@example.org or call 416-756-3221
* NEW!! Artist announcements and links to the video are posted
to AFAC's pages on FaceBook, LinkedIn, and Twitter.
What type of art may I exhibit?
Galleries A, B and C are for paintings. Paintings MUST be READY TO
HANG. Galleries D and E are for formed work / sculptures or small paintings.
How many paintings can I display?
That depends upon the display you are in and the size and type of
your works. In the case of galleries A and B each artist will have
108 square feet (approximately) to display their work; C has more
height but has partitions between the panels that restrict the width
of pieces to 33". For example in A, B and C you could display
six large paintings measuring 6 feet by 3 feet; OR twelve medium
sized measuring around 3 feet by 3 feet OR a mixture of different
sizes depending on how much space you want to have around each work.
The display sizes are as follows:
Display A located on left, beside cashier, metal finish; 6
lockable glass panels measuring 18' long x 6' tall x 6"deep (108
Display B - located on left after cashier, metal finish; 6
lockable glass panels measuring 18' long x 6' tall x 6" deep,
(108 sq. Ft.);
Display C - located on right side of foyer, wooden finish; 6
lockable glass panels measuring 18' long x 7' tall x 6" deep,
(126 sq. ft.) In each of the 6 panels art must not be wider than 33";
Display D - located in center of foyer between galleries A and C,
close to cashier, wooden finish - locable hexagonal display for
sculptures / fabric / formed art. Display case D is a 6-sided glass
and wood cabinet with glass shelves that can be adjusted to suit
works of varying heights from a couple of inches to about 18 inches.
The display space about 48" in height and diameter 36". It
has a solid wood base and could house several pieces up to 16"
wide and up to 48" tall.
Display E: - located between Galleries B and C in front of display
B, metal and glass finish locable, shelved, upright square
display 6 feet (72) in height by 22 square (width).
display E will accommodate formed works of art 38 in height on
the lower shelf and up to 34 in height on the upper shelf.
How many people will see my art during any
month it is on display? 10,000+ people who come to
see the latest movies and to see the artworks. The audience is a wide
cross section of the Toronto community especially from the relatively
affluent, upscale, downtown St. Lawrence Market neighbourhood.
Where is AFAC's Rainbow display? Foyer
of Rainbow Cinemas in Market Lane, 80 Front Street East, Toronto,
opposite St. Lawrence Market.
For how long is my art displayed? It
will be displayed for usually 30 days, approximately from 1st to
30th of each month although sometimes the "move-in" and
"move-out" days can be on other dates.
Will my art be juried? Yes,
we do examine work before accepting it for display. While we believe
that beauty, and therefore art, is very much in the eye of the
beholder, we need the address of a website where our panel can view
your work online. If you do not have a website, then we will request
electronic images of your work to be sent to us for review.
Does my work need to be framed? Yes,
in the case of paintings, although canvases painted on the sides are acceptable.
Can I display my work for just a few days?
No. Artists have to leave their work in the show for the whole 30 days.
Can I have more space to display my work?
Artists may have additional displays at extra cost, if space is available.
Can I share my space with another artist?
You may do so provided you tell AFAC who the other artist is at the
time of deciding to share.
How do I identify my art? Each
piece of your art must be labeled with the name of the art, the name,
phone number and / or web site of the artist.
When do I bring my art in? You
will be given a "move-in" date and time by AFAC Management.
Who hangs the art? You do, but
assistance is available from AFAC staff if required.
How will art be hanged and fastened?
Art pieces are fastened to chains with S-hooks and the doors to the
display cases are locked.
Should I insure my art? All
reasonable steps will be taken to prevent theft or damage but
participating artists must sign a loss / damage waiver and may want
to insure pieces that are highly valued. We recommend that you talk
to your insurance broker about insuring your art if you consider it
to be particularly valuable.
Will there be staff on site? There
are always cinema staff around during the hours that the general
public are on site.
Are there any price caps or can I decide on
my own prices for my art? You should price your art at
whatever price you think is best that will sell. You can afford to
keep your prices LOWER than in other galleries because you do NOT
need to cover the cost of paying sales commissions - since AFAC does
NOT charge sales commissions to artists - or ANY kind of commissions.
How may I organize an opening Reception at
Rainbow Cinemas? If you would like to have an
reception opening there is a room available to rent for
$100 downstairs and it is booked by calling: 416 214-7006 ask to
speak to the manager on duty. You may bring any food or drink that
you would need without extra cost but if you are serving alcohol the
Staff at Rainbow will assist in obtaining the liquor license.
How do I transact a sale with interested buyers?
When interested buyers contact you by phone or email, negotiate
the sale with them as you would with any buyer whether over the
phone, by email or in person. Selling over the phone or by email
using a web site as a brochure or catalog may not be the strongest
strategy but it is a popular and growing method of transacting sales
and purchases for all kings of things, including art.
If you prefer, or believe it necessary, to do business in person,
invite buyers to visit your studio or go visit them. Bring a
portfolio of your work to them when you arrange to meet them to
discuss the sale of (or hand over) the art that they want to buy.
Request payment however you want to accept it - by cash, money
order, cheque or credit card. Paypal is popular - if you do not have
one, consider setting up a Paypal account to receive payment by
Paypal or credit card (Paypal processes any credit card, too).
However you accept payment, make sure that it clears the bank before
you hand over your art to the buyer.
Do you have any other questions not addressed here?
Email questions to email@example.com or call 416-756-3221