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presents
"How to become a better artist and sell more of your work"
at
AFAC 2013 Conference and Art Show for Visual Artists
a not-for-profit event run for artists by artists
Conference: March 2nd - 3rd, 2013, 10am-4pm; and Art Show: March 2nd-9th
Metro Hall, 55 John Street, Toronto, Ontario, Canada (Map and directions)

Art Show * Speakers * Art Demos * Art Fashion Show * Networking * Buffet Lunches * Prizes
 
Art Business & Technology Advice * Legal Advice for Artists* Marketing Ideas * Sales Opportunities

- "it's how to become a better artist and sell more of your work"


Register now to attend
AFAC Artist Conference 2013, March 2-3rd
3rd Floor, Metro Hall, 55 John Street, Toronto
- the only conference of its kind!

This conference is packed with can't-afford-to-miss educational presentations and workshops by successful professional artists (for painters, sculptors, photographers) as well as demonstrations of the latest products from leading art materials suppliers. Attendees will learn how to become more successful artists, discover new techniques to sharpen their skills, gain more media attention and benefit from better marketing opportunities to show and sell their work.
Don't miss this once-a-year opportunity to network with your peers over a complimentary buffet lunches.

Save money and avoid disappointment - register now to attend and enjoy these Special bonuses -

1. Lunch and a Movie - Watch "How To Be A More Successful Artist" video March 2nd (registered delegates only)
See successful artists and hear what they say makes an artist successful - while you enjoy your free buffet lunch!

2. Watch for FREE or participate in Art Fashion Show 2013 March 3rd
at 9:30am Sunday, 3rd March - where artists “model” their art.
Note: this fun event is professionally recorded and uploaded to youtube.com/ArtForAllCanada
All registered delegates attending the conference are eligible to participate for free!

3. Lunch and a Movie - Watch "What Art Buyers Told Us They Want" video March 3rd (registered delegates only)
See art buyers and hear what they look for in art they want to buy - while you enjoy your free buffet lunch!

4. Display your art FREE at the Art Show, 2013 March 2-9th (registered delegates only)
Rotunda, Metro Hall, 55 John Street, Toronto
- in downtown Toronto - and have it seen by thousands!

Be one of the first 100 artists to register for the conference and your art will be hung for you and displayed for a week FREE in the AFAC Art Show in the main floor Rotunda in Metro Hall, Toronto. Buyers will contact you directly. Pay No Commissions: Art For All Canada (AFAC) does NOT charge artists any commissions on sale of their work. Insurance of special work is artists responsibility. Artists must sign a liability waiver (although Security staff will oversee the art show during the week).
To participate in the Art Show FREE: bring one of your paintings, framed sculptures or photographs (up to 30"wide x 30" high in size framed and ready to hang) - and identified with TWO (in case one falls off) copies of: title of work; artist's name and contact information attached to back.

AFAC 2013 Conference Agenda "At A Glance"
(details below) speakers and topics subject to change without notice.

The conference will have presentations, demonstrations and workshops for visual artists in rooms on 3rd Floor -  about art techniques and demos; art business and marketing; contract, copyright and other legal considerations for visual artists. Attend as many sessions as you wish. The Art Fashion Show and Art Show will be in the Rotunda in Metro Hall, 55 John Street, Toronto.

Day 1: Saturday March 2nd, 2013 

  8:45-9:45 Rotunda (Main Floor): Registration - Artists Deliver Paintings for Art Show and pick up their conference badges.

  9:50-9:55 Room 308: Welcome and Opening Remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

10:00-12:00 Room 304 The Interstitial Space by JJ Lee

10:00-11:00 Room 303 The Nature of Urbanity by Jonathan Groeneweg

11:00-12:00 Room 303 Fine Art Photography, and how to capture it using PhotoShop by Ralph Brunner

10:00-11:00 Room 302 The Work of Art aka The Art of Work by Rea Kelly

11:00-12:00 Room 302 The Value of Art by Robin Polfuss           

12:00 -1:00 Room 308 Free Buffet Lunch and Prize Giveaways; also visit the Art Show;
                                 also "How To Be A More Successful Artist" video
                                 plus remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

 1:00-4:00 Room 310 Expressive Portrait Painting Creating Excitement in Water Colour by Atanur Dogan

 1:00-2:30 Room 304 Concepts of Abstraction Using Acrylics by Gwen Tooth   

 2:30-4:00 Room 304 How to paint in Oils by Doug Purdon

 1:00-2:00 Room 302 The Art Of Being Online: Creating an Online Presence by Marc Cooper

 2:00-3:00 Room 302 How to prepare an effective Artists Statement by Valerie Kent

 3:00-4:00 Room 302 Acrylic Landscape with Palette Knife by Valerie Kent                      
            

Day 2: Sunday March 3rd, 2013

8:45-9:15 Rotunda (Main Floor): Registration and Artists prepare for The Art Fashion Show.

9:20-9:45 Rotunda Special Event - "AFAC 2013 Art Fashion Show” where artists “model” their art.                                                         

10:00-12:00 Room 304 Why Painting in Acrylics is so popular by Doug Purdon

10:00-11:00 Room 303 Eliminate the Grunt Work in Planning Your Art by Susan Sorger

11:00-12:00 Room 303 Behind The Scenes: How the Art Gallery of Ontario (AGO) chooses Art for Public Display by Nancy Campbell

10:00-12:00 Room 302 Digital Society: Growing Community through Social Media by Jaclyn Qua-Hiansen                            

12:00-1:00 308 Free Buffet Lunch and Prize Giveaways;
                      also "What Art Buyers Told Us They Want" video
                      plus remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

 1:00-2:30 Room 304 Find Your Inner Artist through Abstract Art by Janice Brown

 2:30-4:00 Room 304 See the Fun and Smiles Fine Art brings to the Modern World by Ryan Larvin

 1:00-3:00 Room 303 Copyright & Contracts: Legal Considerations for Visual Artists by Paul Sanderson

 1:00-1:30 Room 302 Our Changing Art World: Demographics and Credentialism in the Ontario Art Market by Ben Benedict

 1:30-2:30 Room 302 Making Your Art Your Business by Marva Ollivierre 

 2:30-4:00 Room 302 Exploring Collaborative Approaches For Artists by Margaret Doswell

  

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AFAC 2013 Detailed Conference Agenda
(subject to change without notice)

The conference presentations, demonstrations and workshops, in rooms on 3rd Floor, are about art techniques and demos; art business and marketing; contract, copyright and legal considerations for visual artists and more. Register and attend as many sessions as you wish. The Art Show and The Art Fashion Show will be in the Rotunda, Metro Hall, 55 John Street, Toronto.

Day 1: Saturday March 2nd, 2013

 8:45-9:45 Rotunda (Main Floor): Registration and Artists pick up their badges and Deliver their art for the Art Show

 9:50-9:55 Room 308: (3rd floor) Welcome and Opening Remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.
 
10:00- 12:00 in Room 304 The Interstitial Space by JJ Lee
Suitable for: painters, mixed media artists, artists who address issues of representation, artists who are interested in the line between abstraction and realism.
In this presentation, the artist will present her own work and follow this with a demo of mixed media techniques used in her work.
JJ Lee is an mixed media painter whose work deals with issues of representation. She is an Assistant Professor of Painting and Drawing at OCAD University, where she has taught for 13 years.

10:00-11:00 Room 303 The Nature of Urbanity: by Jonathan Groeneweg
Suitable for: practicing visual artists and theorists:
The Nature of Urbanity, through historical analysis and discussion of issues in visual representation, explores the evolution of ‘nature’ as a fundamental cultural ideal implying both moral and physical imperatives that give definition to humanity. It is vital in our modern global context to understand how we have employed ‘nature' to create the world we live in today, and how our changing notion of it will altar the way we live in the future?
Jonathan Groeneweg holds a Masters of Fine Art in Documentary Media from Ryerson University and a Bachelor of Fine Arts specializing in photography from the University of Calgary. Groeneweg has taken part in solo and group exhibitions within Canada and abroad; traveled internationally on multiple photo/video projects; and developed a strong community-based arts practice via various educational, artist-in-residence, and outreach programs.

11:00-12:00 Room 303 Fine Art Photography, including after capture work in Photo Shop by Ralph Brunner
Suitable for: photographers, all visual artists 
Ralph Brunner is internationally known for his remarkable Nature photography and was honoured by the Photographic Society of America with a PSA Associateship for his contribution to photography at the individual, national and international level.

10:00-11:00 Room 302 The Work of Art aka The Art of Work by Rea Kelly
Suitable for: any sort of creative person who ever experiences a block, or fears the blank canvas!
Based on the creative habits necessary for success, the presenter discusses what one must do daily to achieve one's goal of becoming a great artist.
Rea Kelly is an established Toronto-based artist, known for her joyous vibrant abstract impressionist works of landscapes and florals. She is able to inspire and effervescently speak on the subject of The Work of Art; how to ensure inspiration is always close at hand, how to make daily contributions toward your artistic career, not all of which are actually creating.  She will share her secrets of success. For more than 12 years, she has exhibited and sold art in solo, group or juried shows in Canada.

11:00-12:00 Room 302 The Value of Art by Robin Polfuss   
Suitable for: artists who sell their own work directly, either at arts & crafts shows and festivals, or online through their own websites or sites like etsy. Artists who are essentially small business owner / operators, or who are considering becoming a small business owner.
Artists must think of themselves as businesses and correctly value their art to cover their costs. When customers don't want to pay the proper value for art the artist must become an educator, and promote the concept of paying for quality.
Robin Polfuss has been successfully living as an artist, selling her hand-made creations at arts & crafts shows and online, full-time for the last 8 years. She is a toymaker, puppeteer, videographer, photographer, illustrator, storyteller and teacher. She graduated from OCAD in 1997, took a business course in 2004 and has run numerous art workshops and teaching art camps. Robin has also appeared on television in connection with her art business.

Ý 12:00-1:00 308 Free Buffet Lunch and Prize Giveaways; also visit the Art Show;
                        also Lunch and a Movie - watch - "How to be a Successful Artist" video
                       See successful artists and hear what they say makes an artist successful - while you enjoy your lunch!
                        plus remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.

1:00-4:00 Room 310 Expressive Portrait Painting Creating Excitement in Water Colour by Atanur Dogan
Suitable for: all existing watercolour artists or those interested 
Relax and enjoy as you discover the spontaneity so unique to watercolour. In this hands-on course, artist/instructor Atanur Dogan will have you trying out several techniques to help you create different effects in this medium; will help you create vibrant and expressive water media paintings. Figures, especially convey both a sense of strength and poetry, reflecting emotions in the eyes and facial expressions. Demonstrations, individual assistance and critiques will make this a stimulating course.
Atanur Dogan is a Turkish-Canadian watercolour artist. He is a graduate of the Fine Arts program with a teaching degree from the Dokuz Eylul University in Izmir, Turkey, where he specialised in watercolour and sculpture. He has exhibited his work throughout Turkey and in Zurich, Paris, London, as well as in Taiwan and Japan. In North America, his work has been exhibited in New York, Los Angeles, Seattle, Toronto, Ottawa, Montreal, Vancouver and many other locations. He is an internationally recognized watercolor artist and instructor and is the founder and President of the International Watercolor Society.

1:00-2:30 Room 304  Concepts of Abstraction Using Acrylics by Gwen Tooth
Suitable for: Intermediate level in use of acrylics and painting techniques. Beginners with open minds.
In three separate demonstrations, Gwen will present three basic concepts of abstraction using a variety of acrylic paints and mediums. These include: Drawing, Painting of Emotions/Feelings/Actions/Memories; Zooming in – Finding the essence, dynamism, energy of simple shapes – utilizing shapes in nature; and Non-Objective Painting ( Pure Abstraction).
Gwen Tooth has been painting for over forty years. She paints what she feels in her own style, a blend of Expressionism and Fauvism. Gwen teaches expressive abstraction (acrylics), and contemporary drawing and exhibits her paintings regularly. Gwen completed a BFA at the Ontario College of Art and Design in 2005.        

2:30-4:00 Room 304 How to paint in Oils by Doug Purdon
Suitable for: all artists
Doug Purdon will demonstrate how to paint ‘Alla Prima’ in oils with Traditional Oils, Alkyds and Oil Bars and how they can be used in conjunction with alkyd mediums to create stunning oil paintings. This demonstration will is suitable for both experienced, beginner painters or for those who just want to see what oil painting is all about.
Doug is a professional painter and Educational and Technical Advisor for Winsor & Newton. He lectures on painting materials and techniques at colleges and universities including University of Toronto's School of Continuing Studies and Loyalist College. His work is exhibited in galleries in Canada, US and Britain.

1:00-2:00 Room 302 The Art Of Being Online: Creating an Online Presence by Marc Cooper
Suitable for: all artists interested in creating an online presence and building their brand.
Do you have a website? Do you have a Facebook, LinkedIn, Twitter page?  Do you send out weekly or monthly MailChimp newsletters to keep top of mind with your clients? These days, selling art isn’t just about what’s on the canvas, it’s about creating a connection with your clients. Join Marc and find out how.
Marc Cooper is a husband, father, artist and camp director who specializes in creating explosions of colour on canvas and board.

2:00-3:00 Room 302 How to prepare an effective Artists Statement by Valerie Kent
Suitable for: all artists interested in self promotion
This workshop concentrates on how to be ready when opportunity presents itself and your information is needed. Artists must promote and self advocate. Important documents for your personal repertoire are: press releases, statements of personal philosophy, artists’ statement, and 50, 100 and 200 word bios. Template kits are provided to attendees. 


3:00-4:00 Room 302 Acrylic Landscape with Palette Knife by Valerie Kent 
Suitable for: all artists
Using a painting knife in your artwork is a freeing experience. It may seem as though you cannot do detail, but actually it is a very versatile tool and may allow you great freedom. It does not have to be either knife or brush. The key is to use whatever you need to make the work stronger and if using knife and brush in tandem will do so, then by all means use both. The palette knife can be used to spread paint lean and when using impasto gels or other products mixed with the acrylic paint, the paint can be laid on thick and juicy. It is ideal for imparting a 3D feel to landscape, but has been used successfully with all subject matter, including abstracts, to create satisfactory textured surfaces.
Valerie Kent, B.F.A., B.Ed., M.F.A., O.C.T. is an award-winning artist and teacher. She studied at Ecole des Beaux Arts in Montreal, Concordia, U of Iowa, York, St. Francis Xavier, Toronto Universities and at the Ontario Studies in Education. Valerie facilitates workshops and courses in Canada, Italy and France. Her work is collected worldwide.

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Day 2: Sunday March 3rd, 2013

8:45-9:20 Rotunda (Main Floor): Registration - Artists pick up their badges and prepare for Art Fashion Show.


9:20-9:45 Special Event in Rotunda - "AFAC Art Fashion Show 2013” where artists “model” their art.
               All registered attendees are eligible to participate!


10:00-12:00 Room 304 Why Painting in Acrylics is so popular by Doug Purdon (sponsored by Winsor & Newton)
Suitable for: emergent and experienced artists.
Doug is a professional painter and Educational and Technical Advisor for Winsor & Newton. He lectures on painting materials and techniques at colleges and universities including University of Toronto's School of Continuing Studies and Loyalist College. His work is exhibited in galleries in Canada, US and Britain.

10:00-11:00 Room 303  Eliminate the Grunt Work in Planning Your Art by Susan Sorger
Suitable for: artists who want to speed up the planning process for a work of art.
This presentation will discuss how to use an easy to learn, free software application, and how it may be used in countless ways to speed up the planning process for a work of art. For example, in moments you can set up a perspective, download free objects for a still life, adjust the view or the shadows, generate countless thumbnails!
Susan Sorger, owner of Entourage Arts™, operates the sole Canadian Authorized Training Centre for, Trimble SketchUp™ (previously Google). Susan, a former  Architectural Illustrator, markets her hand-rendered images of people and vegetation to other Illustrators. In her Fine Art work, Susan makes extensive use of SketchUp for preliminary planning.

11:00-12:00 Room 303 Behind The Scenes: How the Art Gallery of Ontario (AGO) chooses Art for Public Display by Nancy Campbell
Suitable for: emerging and established artists.
For many artists, the role of a curator remains a mystery. Join Nancy Campbell of the Art Gallery of Ontario as she talks about her role at one of Canada’s largest institutions. Learn about the complex decisions curators make every day displaying art and developing shows for public audiences.
Nancy Campbell is the Associate Curator/Special Projects at the Art Gallery of Ontario. She specializes in Canadian contemporary art and Inuit Art. She has held positions in public art institutions including the University of Guelph, the University of Toronto and The Power Plant. Campbell has written major catalogue essays on contemporary and Inuit art and contributes to journals nationally and internationally. She has served on many Boards related to the visual arts and is currently serving as co-chair of the Art Committee for the Canadian Art Foundation.

10:00-12:00 Room 302 Digital Society: Growing Community through Social Media by Jaclyn Qua-Hiansen
Suitable for: artists who have some knowledge of social media and who would like to understand more
How can artists maximize digital channels (Facebook, Twitter, blog, Youtube) to build a professional arts network and community? This is an advanced social media workshop which assumes working knowledge of basic social media skills. It will therefore talk about creating a viable social media plan, using social media management applications like Hootsuite and Tweetdeck, and assessing social media performance.
Jaclyn facilitates the gallery's social media channels and web presence at the Art Gallery of Mississauga. She also collaborates on the Twitter account of Nicholas Hoare Books and manages a personal book review blog Literary Treats.

Ý 12:00-1:00 308 Free Buffet Lunch and Prize Giveaways;
                                 also Lunch and a Movie - watch - "What Art Buyers Told Us They Want" video
                                 See art buyers and hear what they look for in art they want to buy - while you enjoy your lunch!
                                 plus remarks by Sheila J. Mitchell, Executive Director, Art For All Canada, Inc.


1:00-2:30 Room 304 Find your inner artist through abstract art by Janice Brown
Suitable for: all artists
In this demonstration the presenter will show you three steps to making art and a new way of seeing it. Step one is the background set up and layout in mixed media; step two is to colour in acrylic paint; then, step three - stand back and watch out for low flying ink!
Janice is an artist who loves colour and many different styes of art; she like to surprise the audience so be ready when watching her demo! Janice teaches art in the Painted Tree Gallery in Cobourg and in the Meta4 Gallery in Port Perry and belongs to many art groups. She has been featured on television and the print media for her art and her writing.  
 
2:30-4:00 Room 304 See the Fun and Smiles Fine Art brings to the modern world by Ryan Larvin
Suitable for: anyone wants to smile and have some fun
Ryan Larvin, who was born in Bradford, West Yorkshire in 1978, was first inspired by works by Picasso, as well as Salvador Dali, and M.C. Esher when just 16 years of age. He studied Fine Art at Bradford College, became a full time artist at Art 51 in Leeds and after 4 years moved to work with Aroom4 where he began to develop his own individual style of fine art which he sells through galleries in England and Scotland. Ryan describes his work as fun, colourful and eye catching and invites you to enjoy the warmth and happiness that his work brings to his many customers.

1:00-3:00 Room 303 Copyright & Contracts: Legal Considerations for Visual Artists by Paul Sanderson, Barrister and Solicitor
Suitable for: all visual artists
This presentation will focus on discussing the issues that visual artists need to consider when conducting their art business. The speaker will discuss such topics as contracts including liability considerations; copyright including artist’s rights, intellectual property. There will be a Q & A; attendees are welcome to bring their questions.
Paul Sanderson has advised visual artists, art galleries and arts associations on contract and copyright matters, including large public commission contracts for venues such as the Ontario Science Centre. Paul has also assisted in the establishment of and provided ongoing legal advice for copyright collectives in the visual art field. He has lectured at over a dozen post-secondary institutions in Ontario including most of the leading legal and arts campuses. Paul is committed to the practice of law as a profession, not just as a business. He is co-founder of ALAS (Artists’ Legal Advice Services), Canada’s first summary advice legal service which offers free legal advice for artists of all disciplines.

1:00-1:30 Room 302 Our changing art world: Demographics and Credentialism in the Ontario Art Market by Ben Benedict
Suitable for: emerging to senior level artists
Success in today’s art market requires more than skill given the many outlets and career paths available to creative entrepreneurs. In this competitive environment, the stakes are getting higher for inclusion into the granting and gallery system. Learn what you will be facing and tools for define your career success.
Ben Benedict of Benedict Creative Communications is a seasoned writer/editor, visual artist/curator, cultural consultant, and public relations and business communications professional. He currently teaches public relations through Continuing Education at Fanshawe College and in 2012 was recognized by the London Community Foundation as an ‘influential Londoner’.

1:30-2:30 Room 302 Making Your Art Your Business by Marva Ollivierre
Suitable for: emerging to professional artist
To most creators the true eye of the storm is making a living from the product of their artistic passion. The seminar/workshop is conceptualized as an art industry business intelligence resource toolkit builder: current market trends; miss-step; insights; strategies that work; all to boost and enhance the artist ability to thrive in the highly competitive art market.
Marva Ollivierre is a multi-faceted artist, a skilled arts administrator and past Dir/Pres. of Visual Arts Ontario; a management accountant; a Floyd S. Chalmers awarded writer; producer of intimate staged events and large-scale international multi-disciplined arts festivals; creator of the highly successful cross-Canada lecture/workshop series “Making Your Art Your Business”; producer of the international history making, bi-lingual publication “Revue Noire- African Canada African Contemporary Art ”;  Executive Producer of the 2003 Gemini award winning TV series ``Skin Deep`` and the 2007 Best Drama nominee Jozi-H.  Currently Marva writes and produces Film, TV and on-line screen-media for her company Doe Eye Media and still frequently leads seminar/workshops on the `business affairs of art creation`. 

2:30-4:00 Room 302 Exploring Collaborative Approaches For Artists by Margaret Doswell
Suitable for: emerging artists
The North Toronto Artists Co-op (NTAC) is a collaborated effort between for profit and non-profit business. Karma-Creative Art Studio, a for-profit business, identified a keen need for low cost studio space for artists working in North York. At the same time Perry B (her actual name), an artist working in North Toronto approached us about sharing space and developing a Co-op that would provide studio space for artists and provide some volunteer work for the community. The Co-op is a new born baby with 9 terrific artists. We think this model worked so well that it should be replicated!
Maggie is a visual artist (BFA, MFA) with a passion for development of program models that serve multiple interests.

Conference SEATING IS STRICTLY LIMITED so register now to avoid disappointment.
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Art for All Canada :  helping artists to develop, show and sell their work